Unlock the power of your content library to engage audiences daily across platforms and drive recurring revenue.
Hi, we're Tetra. 
The current content landscape for legacy brands and publishers looks bleak.
Algorithm changes, diluted brand authority, and costly social media and partnership strategies are destroying the value of content libraries. Businesses maintaining or acquiring existing content assets too often overlook these challenges, underestimate rights issues, and fail to maintain and grow traffic and revenue.
At Tetra, our job is to breathe new life into the content you have, and make smarter bets on what to create next.
Our Solution
We solve the modern content dilemma with technology, playbooks, and guidance to improve content quality, discoverability, and monetization potential.
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Estimate the value of what you currently have, assess and discount risks, and offer realistic projections on future growth potential.
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Devise a strategy for what to keep, what to throw away, how to leverage what you have, and allocate resources.
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Move libraries to new CMS and analytics platforms to improve operational efficiency, monetization, and data fidelity.
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Find opportunities to programmatically reuse content from existing libraries via formats including games, quizzes, newsletters, micro-content, evergreen content, and more.
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Execute marketing initiatives against Reddit, Quora, Google Discover, aggregation platforms and other diverse traffic sources requiring a higher touch.
OUR MISSION
We’re seasoned storytellers who help you bring back the magic…
Who We Are
Veteran content professionals with deep experience in harnessing ever-changing digital technologies. We know how to build audiences, engage customers, and make a difference to your bottom line.
Our Work
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Generative AI training for discovery in Google Maps
Problem: It could be hard to discover the best places to eat and best things to do nearby.
Solution: Developed machine learning hueristics to create useful, scalable algorithmic lists garnished with hand-crafted editorial by local experts.
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Remixed partner content library for app users
Problem: A leading sports and entertainment app wanted to create engagement from third party content while promoting its partners.
Solution: Trained AI on their partner library to generate a mix of interactive formats such as quizzes and polls where only those who read the content could participate.
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AI-enhanced content production workflow
Problem: Smart device YourIAQ wanted to drive traffic through content marketing but didn’t have resources to scale.
Solution: Set up a workflow with custom AI prompts to conduct academic research and develop topics to funnel through expert approvals.
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Speculative prototyping for augmented reality at Google
The problem: Users didn’t want to take out their phones on busy streets to find local information.
The solution: Create a geo-based audio experience that shares stories and information about POIs and landmarks as you pass them.
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