About Tetra Content
We’re a team of veteran content professionals with deep experience in harnessing ever-changing digital technologies to build audiences, engage customers, and make a difference to bottom lines.
Our collective backgrounds traverse the worlds of journalism, marketing, technology and gaming, with one common thread: developing superior digital experiences for our consumers and clients.
Our Experience
We've worked with world renowned publishers and brands across 100+ years of collective experience.
The People of Tetra Content
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Joey Campbell
CO-FOUNDER
Over 20 years in digital content, including leading growth-oriented content teams at Nike, Sundae and Rent. Former Content Strategy Director for Razorfish, developing content plans for Fortune 500s.
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Anna Roth
CO-FOUNDER
Writer, journalist, and senior strategist. Eight years working on AI-forward content strategy for Google Maps. Award-winning journalist and former restaurant critic at The San Francisco Chronicle and SF Weekly, with work featured in Best Food Writing 2014 & 2017.
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Jeremy Reed
CO-FOUNDER
Experienced executive, founder and leader. Focused on sustainable, profitable content-led growth initiatives for startup, growth and public companies. Ex Nexstar/BestReviews, Tastemade, Demand Media and IAC/Citysearch. Resides in Venice, CA with his wife, Nicole, and two sons, Julian and Jack.
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Jai Smith
GAMING ADVISOR
Gamer, developer dad. Successfully built and scaled several gaming websites to six figure annual revenues. Full-stack web developer and product lead who can conceptualize, launch, and scale digital platforms. Currently based in Eastern Pennsylvania were he is the Editor-in-Chief at LehighDaily.com.
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John Deiner
STRATEGIC ADVISOR
Senior leader, editor and program manager. Led content strategy and quality assurance for generative AI at Google, including managing teams with Google News, Search, and Maps. Former editor with Trip Advisor, Zagat, and The Washington Post. John calls Dover, Delaware home.
Tetra Content’s 4 Core Values
Act with Integrity
Honesty and transparency underpin innovation. We strive to do the right thing — and be upfront when things don’t go according to plan. We recognize that great power comes with great responsibility. AI cannot be “turned loose” without safeguards and stewardship.
Embrace Change
We live in an era of near-constant technological disruption. We’ve chosen to embrace rather than fear it. In fact, we enjoy trying new things. We approach our work with curiosity, openness, optimism, and a growth mindset, emphasizing learning and experimentation.
Put Humans First
Behind every client, customer, user, or creator is a multidimensional person with their own needs — and the rise AI makes our shared humanity more important, not less. We aim for professionalism, collaboration, dignity, and service in everything we do.
Strive for Excellence
We believe new technology can help content professionals do their jobs better. But content must always be useful, accurate, trustworthy, ethical, and compliant, especially when AI is involved. Credibility is everything, and we are committed to best-in-class work.