Regenerative strategies for your content library

Content publishers today face a tough sled.

SEO traffic is harder to come by, social media is pay-to-play, and 3rd party deals dilute brand authority.

Managing or acquiring a content-led business in 2024 comes with hidden risks and the reality of declining traffic. Many brands over-index on the go-forward content plan while neglecting their current library as Google tightens the screws.

At Tetra Content, we’re flipping the script.

We help you maximize the value of the content you already have, protecting you from legal risk and algorithm volatility to safeguard your investment.

How We Can Help

Tetra Content’s solution leverages the best of AI and humans to extract max value from your content library.

1. Valuation

Using our own proprietary formulas, we’ll help you determine the true value of your content library, understand risks and challenges, and project future growth.

2. Planning

We leverage decades of experience leading successful content strategies to assess what to do with your existing library, how to do it, and who can execute.

3. Migration

Part of optimizing your content is identifying and implementing the optimal tech stack, from CMS to data analytics. We’ll help you find the right fit for your content.

4. Regeneration

With the immense processing power of AI, we uncover opportunities to extract, synthesize, remix and reuse existing assets to create new, highly valuable content.

5. Growth

We’re experts in traditional SEO and organic growth as well as alternative distribution methods that increase traffic and visibility of your content library.

6. Buy/Sell

Sometimes the best answer is not to build but to buy. We’re launching a marketplace for buyers and sellers of legacy content libraries.

Content Strategy Offerings

Our main focus is on content libraries, from unlocking hidden value to developing new pathways to growth. But as experienced content professionals, we can also help with a wide range of content-driven services offerings.

Content Renewal

You’ve invested a lot in your content, but lately it feels like the magic has worn off. We specialize in finding new uses for what you already have while identifying new ways to engage with your customers and audience.

    • Identify and extract untapped value from existing libraries

    • Leverage the power of AI to effectively reuse, repurpose, aggregate, and atomize existing assets to regenerate new content

    • Develop repeatable, responsible and scalable processes to create and distribute new content and refresh existing content

    • Deliver proofs of concept for testing and learning

Content UX Optimization

All the content in the world won’t find your audience without the right experience around it. We identify ways to elevate the content user experience and optimize the audience journey.

    • Seamlessly integrate content into digital experience to align with critical steps in the user journey

    • Provide guidance and recommendations for site taxonomy, linking, organization, and information hierarchy

    • Create editorial programming strategy and recommend experience components for better engagement and conversion

Content-led Growth

Content is the fuel that drives marketing, and done right, the benefits compound over time. We help build a foundation for organic growth with repeatable, scalable efforts and systems development.

    • Use data to uncover opportunities to drive new organic traffic that compounds over time

    • Develop content production plans to create, distribute, and measure the right content to capture these opportunities

    • Fuel growth by building plans to grow your brand’s reputational authority with PR and outreach

    • Provide content measurement frameworks to track performance

Data-driven Storytelling

A good strategy is based on more than vibes. We’re experts at deciphering data to find and fuel the stories your customers are looking for — even help uncover things they may not know they want yet.

    • Identify opportunities to create new content with data automation

    • Develop high-end content (stories, trends, etc.) with quantitative and qualitative data

    • Leverage data to attract third party coverage and PR placements

    • Review existing content performance and package up findings and top opportunities in a regular cadence

Fractional Content Director

The average annual salary of a Content Director in the U.S. is nearly $160k according to Salary.com. While this stat reflects the value of experienced content leadership, investing in content is often by project. We provide a flexible, cost-effective alternative.

    • Content strategy and vision development

    • Set up guidelines, best practices, operational workflows, platforms (CMS), and governance structures for content programs

    • Hiring consultation, talent sourcing, and resource allocation recommendations

    • Content approvals, team oversight, editor-in-chief duties

Additional Offerings

There is no one size fits all in the world of content. We’ve worn a lot of hats in the past couple decades and had front row seats to some epic changes in technology. If you have a content problem, chances are, we have a solution.

    • DIY Playbook (instructional plans to implement and execute content strategies)

    • Content Creation

    • Topic Development and Story Ideation

    • KPI Measurement Scorecard

    • AI Content Best Practice Guidelines

    • Resource Allocation Plan

How can Tetra Content help your business?